W Muscat, in collaboration with visionary designer Bin Ali and event powerhouse Majestic International, presented ‘The Drop SS24,’ an exceptional evening celebrating the convergence of fashion, luxury, and Omani talent.
The event showcased an extraordinary fashion edit and live show curated by Bin Ali, renowned for his imaginative designs and artistic vision. ‘The Drop SS24’ is a platform designed to celebrate and support local talents in Oman, showcasing the richness of art, creativity, fashion, and lifestyle in this vibrant nation.
W Muscat, known for its role as a canvas for expression, set the stage for a spectacular show, redefining luxury hospitality through fashion-forward events. Beyond being a place to stay, W Muscat stands as a global player in high-end hospitality. The frequent hosting of fashion shows and brand launches emphasizes its commitment to innovation and luxury.
A versatile creative, Bin Ali’s eight-year career spans photography, fashion design, brand consulting, and disruptive campaign execution. His unique style has earned international recognition, making him a driving force behind ‘The Drop SS24.’ In tight partnership with Majestic International: A pioneer in event planning and production, the evening redefined luxury event planning in Oman, empowering the fashion and entertainment industry across the Sultanate.
The event was supported by Raydan, a leading Omani perfume and fragrance brand, taking center stage at ‘The Drop SS24,’ reworking the fragrance space with innovation and an essence of cultural richness. Raydan’s participation adds a sensory layer to the event, engaging attendees with the art of olfactory storytelling.
Other partners for the event included Genesis: The leading car brand changing innovation aligns seamlessly with ‘The Drop SS24’s’ theme of luxury and creativity. Their support enhanced the overall experience, providing a touch of automotive sophistication to this high-profile fashion extravaganza.
Backstage was transformed into a vibrant hub of creativity with beauty partner Gzad & wellness partner Allum, converging beauty and wellness in an electrifying collaboration.
‘The Drop SS24’ is more than a fashion show; it’s a celebration of Omani artistic talents, cultural richness, and creative spirit. By bringing together designers, artists, VIPs, and the local community, the event fostered unity, collaboration, and support within the local creative ecosystem. We look forward to seeing more expression across Oman in the fashion scene.
