The Middle East remains a strategic market for MANGO. It is for this reason that, since its arrival 1996, the brand has continued to expand in the region, and now has more than 250 stores.
The secret to MANGO’s success in the Middle East is based on responding to the needs of the market.With a design department exclusively dedicated to adapting the firm’s collections to the customs and tastes of specific countries, MANGO has managed to become a leading brand for its customers, offering them fashionable garments adapted to the traditions of the country.
Proof of this willingness to adapt is the new collection for the Ramadan period. Paying special attention to the colour palette, accessories and silhouettes combine with finishes and materials in an original offering for festive occasions.Full of prints, especially floral ones, and with a great variety of fabrics, including jacquard, poplin, satin and metallic finishes, the collection adapts to the style of customers.
What is more, MANGO has just extended the adaptation to Arabic of its e-commerce to Bahrain, the Lebanon and Oman, following its successful launch in Saudi Arabia, Qatar, Egypt, United Arab Emirates, Jordan and Kuwait in January. This project consists not only of its translation it into the local language, but also the introduction of unique features taking into account the shopping habits of customers.An example of this is Store credit, a new payment method which simplifies the returns procedures for customers who opt for the payment on delivery method, thus avoiding bank transfer procedures.It has also introduced improvements to the mobile App, resulting in over 70% of users in these countries benefiting from the improved performance they offer.
