Rome, with its storied past and timeless elegance, has long been a destination for those seeking a blend of rich history and refined sophistication. But this year, the Eternal City has taken its sartorial offerings to new heights with the launch of The Gentleman’s Journey at Hotel de la Ville, in collaboration with Rocco Forte House. This bespoke shopping experience has been carefully curated for the discerning gentleman who appreciates the finest in Italian craftsmanship, offering a rare opportunity to immerse oneself in the artistry of Italian menswear. The journey is a guided exploration of Rome’s most exclusive shopping destinations, where centuries-old traditions meet contemporary luxury. Led by an expert Italian tastemaker, The Gentleman’s Journey invites participants to explore hidden gems that cater to the most refined tastes. From historic barbershops and legendary tailors to artisanal boutiques and renowned ateliers, each stop reveals a new layer of Italian elegance.
A Day of Timeless Elegance
The experience begins with a visit to Antica Barberia da Peppino, a barbershop with roots dating back to 1957, offering grooming services to Rome’s elite—royalty, politicians, and celebrities alike. A true symbol of Italian tradition, this barbershop is the perfect place to begin the journey into Rome’s timeless style.
Next, the journey continues to Sartoria Tommy & Giulio Caraceni, a legendary tailor known for crafting bespoke suits that have dressed some of the world’s most stylish men, from Cary Grant to Gianni Agnelli. A visit to Caraceni guarantees not only impeccable craftsmanship but also a taste of Roman luxury at its finest. The journey also includes Marini Calzature, an iconic shoemaker founded in 1899, renowned for its craftsmanship and bespoke shoes worn by icons like Marcello Mastroianni. Marini’s continued legacy as a leader in fine shoemaking makes it an unmissable stop for any gentleman in search of shoes that combine history and refinement.
In addition to these storied destinations, the experience takes you to Brioni, the global icon of sartorial luxury, where both bespoke and ready-to-wear collections capture the essence of Italian elegance. Other highlights include Schostal, known for its high-quality sleepwear and knitwear, Cruciani & Bella for exquisite gentleman’s accessories, and Campomarzio70, a haven for fragrance enthusiasts offering rare and artisanal scents.
For those seeking even more personalized guidance, the journey can be enhanced with a styling session from renowned Italian menswear expert Giorgio Giangiulio, who offers exclusive insights into curating a wardrobe that reflects the pinnacle of Italian taste.
A Stay of Unmatched Luxury at Hotel de la Ville
The perfect way to complement this immersive sartorial experience is with a stay at Hotel de la Ville, an 18th-century palace perched above the Spanish Steps. This elegant hotel combines historical grandeur with contemporary flair, offering guests a luxurious base from which to explore Rome’s fashion scene. Since its reopening in 2019, Hotel de la Ville has established itself as one of Rome’s finest addresses. The hotel’s location is unmatched—just steps away from the boutique-lined Via dei Condotti and within walking distance of iconic sights like the Trevi Fountain and Piazza Navona. After a day of exclusive shopping, guests can relax on the rooftop Cielo Terrace, enjoying panoramic views of the city while sipping a cocktail.
The hotel’s design, spearheaded by Tommaso Ziffer and Olga Polizzi, balances the opulence of the past with a modern sensibility. The Grand Tour theme is evident in the rich fabrics and antique furnishings, while contemporary touches—such as bold classical busts and digitally printed mosaics—add a playful twist to the traditional decor. The result is a space that feels both timeless and fresh, offering a refined but welcoming atmosphere.
Guests can unwind in one of the hotel’s 100-plus rooms and suites, each designed with bespoke furniture and luxurious fabrics. The rooms blend classic style with modern comfort, featuring king-sized beds draped in paisley Indian throws and indulgent marble bathrooms stocked with Irene Forte Skincare products made with organic Sicilian botanicals.
Dining and Relaxation
Hotel de la Ville’s dining offerings are as refined as its design. Mosaic, the flagship restaurant, offers a unique menu combining Roman classics with influences from Africa, the Middle East, and India. During the warmer months, guests can dine in the stunning inner courtyard, which is transformed into an elegant alfresco dining space. For a more casual meal, La Sistina offers an upscale bistro setting with delicious Roman fare, including the signature tonnarelli cacio e pepe. For a post-shopping sundowner, head to the rooftop Cielo Bar, where the views are as impressive as the cocktails. The bar serves up inventive drinks and light bites, perfect for unwinding after a day of exploration. For a truly unique experience, the Julep Herbal & Vermouth Bar offers bespoke cocktails inspired by the ancient spice route that once connected Venice to Asia.
A Sophisticated Escape Awaits
Whether you’re indulging in Rome’s fashion treasures or relaxing in the refined comfort of Hotel de la Ville, The Gentleman’s Journey offers a rare opportunity to experience the best of Italian craftsmanship, style, and luxury. It’s more than just a shopping experience—it’s an immersion into the very essence of Italian elegance.
To book The Gentleman’s Journey and plan your stay at Hotel de la Ville, contact the Concierge Team or visit www.RoccoForteHotels.com. A new chapter in refined luxury awaits you in the heart of Rome.
By: Lucas Raven
