BY EVA STANLEY-JONES
Oman, a land where tradition meets modernity, captivates the soul with its low-lying whitewashed buildings set against the dramatic backdrop of towering, rugged mountains. The Sultanate’s harmonious blend of rich culture, enchanting urban landscapes, and awe-inspiring natural beauty invites travelers to explore its hidden gems and rising, ultra-luxury, stars.
As we start 2025, Oman unveils an array of exciting developments and attractions, from the world’s most sought-after fine dining experiences to modern-luxury hotels that redefine aspirational travel.
Our Editorial Team has meticulously curated this year’s luxury travel shortlist, showcasing the very best in dining, lifestyle, and leisure. Whether you seek serene escapes, cultural immersion, or cutting-edge venues, these handpicked destinations and attractions promise unforgettable experiences across the Sultanate.
The Sultanate’s hospitality landscape continues to shine, welcoming the world’s most prestigious names to its shores.
UPSCALE DINING & ULTRA-LUXURY STAYS
The St. Regis Muscat Resort, situated in the cosmopolitan hub of Al Mouj Muscat, is now the ultimate address for luxury dining. Bringing together an elite lineup of global players, it features the likes of Hakkasan, COYA, Roberto’s, and Em Sherif—each promising a world-class culinary experience in an ultra-stylish setting.
The Mandarin Oriental Muscat, a symbol of elegance in Shatti Al Qurum, is setting new standards of luxury with the launch of the House of Amouage Petite Boutique at @mo_muscat. This marks the first partnership of its kind—a powerful marriage of two of the world’s most iconic luxury brands. By blending the rich cultural heritage of Amouage with the sophisticated allure of Mandarin Oriental, this collaboration creates a truly unique experience. Guests are invited to immerse themselves in a refined expression of Oman, where legendary craftsmanship meets timeless luxury in a seamless fusion of local artistry and global elegance.
Soon to follow is an exclusive promenade of handpicked F&B brands set to grace its veranda under global developer Eagle Hills, offering unforgettable dining moments with uninterrupted views of the shimmering waters of Shatti Al Qurum beach.
These icons of modern luxury set the tone for Oman’s growing reputation as a global destination for elevated lifestyle and leisure.
HERITAGE & CULTURE
Let’s talk about cultural gems that have seemingly appeared overnight, adding a new dimension to Oman’s vibrant scene.
First up is the Oman Across The Ages Museum, a must-visit destination that takes you on an incredible journey through the Sultanate’s history. Aptly described as “A Story of 800 Million Years,” this isn’t your typical museum—it’s an immersive experience that beautifully weaves Oman’s ancient past with its modern aspirations. From interactive exhibits to state-of-the-art displays, it’s where the past meets the present in the most inspiring way.
It’s attractions like this that keep Oman’s cultural story alive, offering locals and visitors alike a fresh perspective on what makes this country so special.
MASTERS OF CRAFT
Oman is a treasure trove of artisans and masters of craft, where creativity and tradition converge in remarkable ways. From stunning art galleries like STAL Gallery, Alia Gallery, and Bait Muzna, to immersive cultural experiences, the Sultanate showcases the brilliance of its local talent. A standout among these is the Amouage Manufacture and Visitor’s Centre, where heritage, fragrance, and the spirit of Oman come together in perfect harmony. Every ampule is meticulously crafted and packaged by a team of master perfumers and artisans, each bringing unmatched precision to their work—transforming scent into a true art form.
A Haven in the Heart of Muscat: The Amouage Perfume Manufacture and Visitor’s Centre is a modernly designed space that embodies innovation while deeply respecting the traditions of craftsmanship. In this Amouage-pulsing architecture, skilled hands work daily to shape the brand’s destiny. It is here that ideas come to life, where creativity is nurtured, and where new, never-before-tested formulas are born.
The creative hub within the Manufacture also pushes the boundaries of imagination by inventing new textures and sourcing unique materials. Most of Amouage’s perfumes are crafted within these walls, fostering a loyal community that shares a deep passion for the brand. This collaboration between the House and its employees has proven to be a constantly evolving and fruitful one.
Nestled within the Manufacture, the Amouage Visitor’s Centre is a museum-like space dedicated to chronicling the House’s history—from its humble beginnings as a dream of a Sultan to its flourishing years as a leader in fragrance innovation.
In a serene setting that blends modern architecture with local accents, evoking the tranquility of sacred mosques and whispering wadis, guests, both local and international, are invited on a tour that highlights pivotal moments in the brand’s artistic journey. The tour also includes treasures from Amouage’s vaults, many of which have never been displayed before, along with temporary exhibitions specially curated for this space.
As a testament to Omani hospitality and open-mindedness, the Amouage Visitor’s Centre is a versatile and dynamic venue that offers an innovative cultural experience in the heart of Oman. It provides guests with a unique opportunity to gain a fresh perspective on both perfume and the Amouage legacy.
There are plenty of fashion ateliers to visit, for billowing kaftans, abayas and eveningwear. Some of our favourities include Laila Al Awadhi, Amal Al Raisi, Deema, and Bthaina Oman.
NEW OPENINGS ON THE HORIZON IN 2025 AND BEYOND
Muscat is set to welcome a thrilling array of new openings in 2025 and beyond, further enhancing the city’s already dynamic atmosphere. Among the most anticipated is the promenade beneath Mandarin Oriental Muscat, located in Shatti Al Qurum. This sophisticated development will offer a vibrant mix of dining, retail, and leisure experiences, all with breathtaking views of the coastline. The promenade is set to become a hub for visitors and locals alike, bringing a fresh and elevated lifestyle experience to Muscat’s most prestigious area.
The trendy Turkish eatery and lounge, HuQQabaz, located on the iconic ‘Love Road’ in Qurum, will bring a dynamic atmosphere with its fusion of contemporary Turkish cuisine, elegant decor, and lively ambiance. Known for its vibrant social scene, HuQQabaz will provide a stylish setting for diners to indulge in delicious dishes while enjoying live entertainment, making it a hotspot for both locals and tourists.
Nikki Beach Resort & Spa Muscat, situated on Yiti Bay, just 30 minutes from Muscat Airport, will feature 140 rooms and 30 villas, each with a private pool. Renowned for its luxurious beach club lifestyle, this highly anticipated resort will offer a signature blend of indulgence and glamour. Set on Oman’s shores, Nikki Beach promises a world-class beach experience complete with chic lounges, gourmet dining, and vibrant parties—an unmissable destination for those seeking a perfect mix of relaxation and excitement.
For nature lovers, the Oman Botanical Garden in Barka, a stunning $175 million-dollar project, will be a true oasis. Spanning 4.2 square kilometers, the garden will showcase the Sultanate’s diverse flora, offering visitors an immersive experience that blends conservation with leisure. With themed sections, educational spaces, and cultural exhibits, it will be one of the region’s largest and most comprehensive botanical parks.
On the wellness front, two Santani wellness retreats under Omran Group will open in Muscat and Salalah. These retreats will offer a holistic, rejuvenating experience for guests, combining world-class spa treatments with Oman’s serene natural surroundings. Santani is renowned for its integrative approach to wellness, focusing on detoxification, mindfulness, and rejuvenation, making these retreats true sanctuaries for those seeking total relaxation.
And this is only the beginning—Muscat’s 2025 landscape is brimming with announcements. So watch this space!
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