Al-Futtaim IKEA Oman participated in the 10th Edition of Interior Design Furnishing Expo, which was held from 5th to 7th February. The exhibition showcased the latest in design and decor, featuring dedicated events like the Kitchen & Bathroom Show, Tile & Stone Show, Light Oman Show, and Smart Living & Workspaces Expo.
IKEA took center stage with two impressive booths. The main booth showcased IKEA’s Interior design services, the extensive Kitchen range, Wardrobes, and more. Additionally, the second booth, known as the IKEA Stage, provided visitors with exciting opportunities for interaction through daily competitions and engaging workshops.
With the goal of expanding its reach among the people of Oman, IKEA capitalized on the expo as an opportunity to introduce its extensive product range, services, and solutions. This initiative facilitated meaningful connections with prospective clients and industry experts. The event acted as a central hub for networking, offering valuable insights, fostering new relationships, and exploring potential collaborations.
Amira Al Khatri, the Marketing Manager of Al-Futtaim IKEA Oman, emphasized the significance of their participation by stating, “Our participation in this event holds immense importance for us. We aimed to connect with a broader audience in Oman, as many perceive us primarily as a furniture retailer. However, it’s essential for us to highlight that IKEA offers a wide array of services beyond just furniture. This includes our Interior Design Services, comprehensive Kitchen solutions, and expert Wardrobe planning – all available at affordable prices. Our presence at the expo allowed us to convey this message and showcase the diverse range of offerings we bring to the people of Oman.”
Moreover, Al-Futtaim IKEA added an interactive dimension to the Expo, offering engaging competitions and workshops such as “Life at home,” “DIY with IKEA furniture,” and “Ramadan decoration and collection.” These activities drew significant participation, contributing to the vibrant atmosphere of the event. Furthermore, attendees at the booth were also offered complimentary interior design services to assist with their home furnishing challenges.
The Interior Design Furnishing Expo continues to be a pivotal platform for industry players, and IKEA Oman’s active involvement underscores its commitment to innovation, collaboration, and understanding the dynamic market landscape.
For more information, please visit https://www.ikea.com/om/en/
