Fashion Forward Dubai proves it is beyond a fashion gathering that supports fashion designers in the region, but also a strong ecosystem of creatives – from models and photographers to content creators, graphic designers, and stylists – that bring the fashion industry to life (visual campaign story).
Representing Dubai’s ever-growing style scene, Fashion Forward Dubai has wrapped up the biggest sartorial spectacle of the year – and here’s why it was the best one yet.
Tons of news came out of FFWD’s October Edition, from Amato’s dreamy couture closing show to Arwa Al Banawi’s star-studded urban catwalk; including structured jackets with 80’s shoulders, slogan tees, and slip dresses.
The latest season of FFWD included buzzy up-and-comers such as Hazem Kais, and Jessica Khoueiri, who hosted the first-ever runway show of her name-sake label “Jessica K.” Khoueiri also paid homage to her homeland by holding up the flag of Lebanon. In the past few years, fashion weeks – from Paris to Milan – have become more inclusive; and Fashion Forward Dubai didn’t miss out. This season, we saw designers bringing more diversity to the runway while promoting a fashion environment for people of all shapes, sizes, and colours. Mrs. Keepa certainly paid closer attention to the issue, when Ameni Esseibi – the Arab world’s first plus-sized model – walked the runway for her latest collection, “Les Silhouettes.” Additionally, Dubai label Reemami also joined the vision of changing runway stereotypes with an all-inclusive show for FFWD 2019.
On the makeup front, FFWD had MAC Cosmetics create unique looks that catered to each designer’s aesthetic. This season, the eyes were the focus – yes, we’re looking at you, Sadeem. To balance out the many bold looks, designers like Hessa Falasi opted for natural and dewy skin with neutral colour palettes.
Aside from the covetable collections showcased by recognized designers, this year, FFWD welcomed a diverse range of d3 talks, masterclasses, an exclusive retail experience ‘The Garden,’ pop-up stores, exciting food and beverages offers, and most significantly, a platform for everyone – from designers, models, photographers, to content creators, stylists and beyond.
Some of the highlights from Fashion Forward Dubai October 2019 Edition:
- FFWD visual campaign story – Fashion Forward Dubai celebrates the fashion creatives in the region.
- FFWD welcomed Laudomia Pucci, Emilio Pucci’s daughter, as well as Deputy Chairman and Image Director of Pucci Label, for a conversation-starting discussion on how brands maintain house codes, while implementing modern design techniques.
- As brands become more and more eco-conscious, it’s important to discuss the impact of sustainability in fashion. Payal Kshatriya-Cerri, Shahd AlShehail, and Reema Al Banna urged people to increase awareness, and change their buying patterns as well as their consumption culture.
- Bringing in a surprise element, attendees of Sadeem’s show were provided business cards embedded with seeds – that could be planted. The minimal yet defined looks were perfectly in line with Sadeem’s eco-conscious identity.
- Roni Helou goes cruelty-free with his sustainable collection that takes inspiration from the growing garbage crisis in Lebanon; his homeland.
- Reemami and Mrs Keepa bring inclusivity to the catwalk.
- Saudi designer Arwa Al Banawi introduced her new collection “A’la Safar” UAE-based singer Layla Kardan opened her show, and Saudi model Shahad Salman made her runway debut.
- Hass Idriss emphasizes modern approaches to traditional fabrics, including airbrushed and printed tulle, in his debut collection for Fashion Forward Dubai
- King of couture Ezra Santos displayed his glamourous pieces enthused by the mystical Arabia, which gathered a massive crowd.
- Dubai-based designer Michael Cinco wrapped up day one with his showstopping collection, which was inspired by Swan Lake. Creating a grand atmosphere, the runway was flooded with dramatic silhouettes while an opera singer performed Puccini’s “O Mio Bambino Caro.”
- UAE-based designer Hessa Falasi curated a beautiful collection of abayas inspired by her travel and life experiences – think shimmering overcoats and adorable bows.
- The Kuwaiti designer, who has dressed international superstars Lady Gaga, J. Lo, and Taylor Swift, showcased his array of sequins at the October 2019 edition of Fashion Forward Dubai.
- Tanya Skaff presents her SS20 ready-to-wear collection “The Real Life”, based on elements of mechanical engineering, women empowerment and the ‘60s. The highlight from Skaff’s show was her Lebanon-flag dress, which was entirely made from plexiglass.
- Furne One, the designer behind Amato, closes Fashion Forward’s October Edition with an all-white collection of evening gowns, caped bodysuits and tailored separates.
- The Garden showcased over 20 regional and international accessories designers ranging from jewellery, handbag, ready-to-wear, and interior pieces
