Alluring Mystique: Ivory Ocean by Bthaina

Inspired by Morocco and its alluring mystique, Bthaina’s latest collection entitled Ivory Ocean, fuses traditional styles and earthy colors with artisanal hand embroidery. Referencing the natural beauty and diverse heritage of Morocco,​ ​the​ ​collection​ ​exudes​ ​elegant​ ​bohemian​ ​charm.


The color palette consisting of soft shades of ivory with highlights of ocean blue, references the awe-inspiring landscape of Morocco. Silhouettes are fluid and light in kaftans and jalabiyas featuring capes, tiered layers and fluted​ ​sleeves.

Gold chords are intricately hand embroidered on natural fabrics recreating Moroccan inspired patterns while crystals​ ​and​ ​metallic​ ​threads​ ​add​ ​an​ ​exquisite​ ​finish.

Combining romantic details with traditional styles, Ivory Ocean epitomizes refined femininity with a bohemian spirit.

Modern and feminine with a focus on exquisite detail, Bthaina fuses refined beauty with understated luxury. Based in Oman, Bthaina creates intricately hand embellished kaftans and abayas, taking inspiration from Eastern and Western​ ​elements.​ ​Luxurious,​ ​feminine​ ​and​ ​chic,​ ​Bthaina​ ​is​ ​the​ ​epitome​ ​of​ ​modest​ ​sophistication.

Buthaina Al Zadjali started her label in 2010, designing kaftans and abayas for a few select customers. After an overwhelmingly positive response, she opened her first boutique in 2011. Passionate about art and fashion, Buthaina loves pattern and colour and finding new ways to recreate traditional Omani techniques. Her dream is to grow​ ​the​ ​brand​ ​internationally​ ​and​ ​to​ ​create​ ​a​ ​one​ ​stop​ ​destination​ ​for​ ​fashion​ ​and​ ​art​ ​lovers.

In 2017, Bthaina underwent a rebranding to give the label a refreshed and modern aesthetic. The new logo is in a clean typography that comes in two colour way; white and charcoal or grey and pink. The spelling of the brand is the​ ​pronunciation​ ​of​ ​Buthaina’s​ ​name​ ​while​ ​the​ ​​ ​dots​ ​in​ ​the​ ​logo​ ​represent​ ​the​ ​Arabic​ ​spelling​ ​of​ ​Bthaina.

Instagram:​ ​@bthainaoman
Facebook:​ ​​@bthainaoman