Fendi Timepieces Presents the New Selleria Stitches Edition

Faithful to the spirit of the iconic Selleria line, the new Selleria Stitches Edition pays homage to the FENDI heritage featuring a bezel adorned with a stitching pattern giving a couture look to the watch. Complemented with the interchangeable double tour straps in a mix of materials and colors, the timepiece reveals a more playful side.


Modern interpretation of Selleria codes celebrating the FENDI origins, the Selleria Stitches case design draws inspiration from the renowned Selleria hand-made stitching technique replicating the practices of Roman master saddlers. Distinguished by its bezel decorated with delicate stitched details, the new finely crafted Selleria timepiece demonstrates the FENDI savoir-faire and attention to detail.

The timeless design is enhanced with a white mother-of-pearl dial immediately recognized for the geometric pattern inspired by a Karl Lagerfeld sketch realized in 1971 for the iconic Astuccio fur. The Roman numerals and indexes on the dial are also stitched-like, to subtly recall the Selleria codes. Elegant yet with a touch of creativity, the Selleria Collection offers women the fun option to easily change the strap to any color or style by simply turning the case back.

From the double tour strap with an Open Your Heart motif to express romantic mood to the Selleria Strap You strap with multicolored studs to give a cool touch to the wrist, each Selleria watch can be personalized to suit any occasion.


Carrying on the tradition of the FENDI craftsmanship, the Selleria Stitches transforms into a myriad of styles for added versatility. FENDI, the Italian luxury House with roots dating back to 1925, began its foray into the world of luxury timepieces in 1988.

Since then, Fendi Timepieces has unveiled some of the most iconic wrist designs for women and men combining Italian taste and Swiss craftsmanship, and focusing on the opulence of materials and colors. All Fendi Timepieces are manufactured in Switzerland.