This season, Endemage takes inspiration from the beautiful mountains and natural springs in Oman –  using the image of the spring moving in between the mountains, you can see outlines used in the embroidery designed on the pieces. The designers used shapes and styles women wore back in the day in Oman and gave it a modern, contemporary touch.

Moving towards a new direction, the collection takes a unique twist from the usual pastel colors used in the previous collections to more dark and bright designs. With more flowy, feminine modern silhouettes, this season the pieces range from casual separates to elaborate gowns. The collection features incredibly intricate details to add to the winter drama look.

Grey shaded velvets, colored and embroidered organza, beautiful custom laces incorporated with different motifs, elegant chiffon skirts, personalized embroidery with pearls and crystals enthused by the natural springs.

Born out of the minds of Omani sister Lubna and Nadia, Endemage focuses on revolutionizing the world of high-end women’s wear and Arab fashion. Meaning “the merging of two”, Endemage embodies ethnic chic and luxury through a range of ultra-feminine dresses, billowy evening gowns and Arabic designs as well as on-trend separates created using flowing chiffons and silks, embroidered with hand-stitching detailing, reminiscent of old Omani patterns.

While their work is intrinsically tied to their heritage and culture, Endemage is forging a new path for Middle Eastern fashion through an edgy, modern take on upscale dressing, which shines through each silhouette balanced out with feminine touches and a subtle nod to their proud Arabian heritage.

About the Designers

The sisters behind Endemage are Lubna and Nadia Al Zakwani from Oman, with the former’s time in ESMOD Dubai fueling their vision to create innovative pieces centered on refreshingly revamped and contemporary looks without forgetting their heritage and culture.