Oman Magazine Presents Back2Business 2017

Back2Business is ‘The Largest Business Networking Event in Oman’ and will welcome hundreds of guests looking to network, socialize and collaborate with leading businesspersons from across the Sultanate. Following the huge success of the last three Back2Business events hosted by the Grand Hyatt Muscat, the working group are in the final stages of planning the 2017 event which will take place on Tuesday 7th March. The major sponsor of the event since its inception is the Bank of Beirut Oman.

Previous B2B’s have focused on the importance of networking, social media and leadership in the modern business world. Last year, B2B invited one of the most successful Ted Talk Presenters, Drew Dudley, who believes ‘leadership is not a characteristic reserved for the extraordinary’ to share his thoughts.

This year’s members-only event is organized by representatives from the Oman American Business Center, the British Business Forum, the European Business Persons Group and the Australian Business Group Oman (OABC, BBF, EPBG & ABGO).  “We are planning to use this year’s event to recruit more members,” stated Susan Rae, Chairman of ABGO. “All the groups meet regularly throughout the year and welcome new members. We want to encourage on-going participation”.

The 2017 Back2Business theme will be ‘Overcoming Challenge’, a title that represents the current standpoint of many businesses in The Sultanate. “Business in Oman is facing challenges due to the fall in oil price and many other issues,” stated Maggie Jeans OBE, Coordinator of the BBF.

To greater enhance this discussion, B2B will welcome His Excellency Talal-Al Rahbi, Deputy Secretary General of the Supreme Council of Planning; the organization behind the Tanfeedh initiative, to deliver a key note speech on the topic.

“The respective business groups offer a fantastic variety of events across Oman, which include speed networking, canapé receptions, live speeches and demonstrations, tours and informative sessions as well as seated dinners and gala events” stated Eva Stanley-Jones, member of the BBF.

Each of the four business groups is actively recruiting new members to network, mingle and develop collaborations. So for those businesspersons in Muscat, who are interested in joining and attending such events, please contact:

About Back2Business
The Back2Business annual event is the largest networking event in Oman being organized by representatives from Oman-American Business Centre, British Business Forum, Australian Business Group Oman and the European Business Persons Group. The objective of the Back2Business Oman is to bring the business community a great opportunity to reach small to large companies, meet new clients, potential business partners and possibly make new friends.  It offers a unique occasion to build relationships with Oman’s top business leaders in a spectacular setting, paired with excellent hospitality and entertainment.

About Tanfeedh
Tanfeedh launched a six-week series of workshops called “labs” last year at the Institute of Public Administration focusing on five key areas of economic growth in Oman. The targeted sectors are Manufacturing, Logistics, Tourism, Finance and Employment and the Labour Market.  Mining and Fisheries will be a focus at a later stage.

 More than 200 participants, representing both the government and private sector have been carefully selected. PEMANDU, the Performance Management and Delivery Unit of the Malaysian Government has been contracted to provide technical support to the programme which is highly structured and focused with weekly targets.

 The National Programme for Enhancing Economic Diversification (Tanfeedh which means “execute”) is a core element of Oman’s Ninth Five Year Development Plan, 2016 – 2020.  The six week labs are part of this programme which has a set number of objectives including accelerating the pace of economic diversification.

 H.E. Talal Al Rahbi, Deputy Secretary for the Supreme Council for Planning said, “Owing to the rapidly increasing economic, financial and social challenges facing the Sultanate in its efforts to diversify there was an urgent need for an initiative to keep pace with such developments.”
In his speech to the Council of Oman in 2015, HM Sultan Qaboos said, “We aspire to continue the blessed march of the Renaissance with greater will and determination, and this can only be achieved through collaboration and integration of efforts for the benefit of all.”  Tanfeedh is the product of this wisdom.


Eva Stanley-Jones
+968 9641 2631